Week 8: Expanding Your Reach on Instagram by Using Hashtags Pt. 1

Naked Wardrobe

Naked wardrobe is an online store whose whole business took off due to the help of Instagram and social media. Their website features cute looks, all with similar color schemes that can be mixed and matched. These neutral color tones and use of famous buyers and influencers has helped their business grow to what it is today. To my surprise Naked Wardrobe no longer uses hashtags. I had to scroll down to their first posts to see their hashtags. Things like fashion, basics, trendy were all used, but not anymore. They started with a few thousand followers and now have reached 1.6 million. They post everyday, at least 3 posts at time. Their last post was 16 hours ago. However, it is hard to tell the averages of their post some can range anywhere from 3,000 to 30,000 likes, with hundreds of comments and tags per post. I think the consistency of posts is something that I can learn and improve on, as well as content. I currently don't have that much but it is needed.

Fashion Nova

Fashion Nova is an online store that took off through Instagram. I believe that Instagram is how this website thrived. Socialites and influencers marketed their products and pushed them to the top. With 19.1 million followers Fashion Nova has took the lead in the online fashion world. They use Fashion Nova, Fashion partners, summer looks, trends and other fashion related hashtags to promote their business. However, now that they have a good following I noticed they don't need hashtags. I've noticed the lingerie and swimwear get the most reactions. As well as any pieces of clothing that are the most revealing. They also post everyday with new looks, classics and promotional deals. Their last post was 14 minutes ago and they post multiple times a day. I've noticed one of the best hashtags is explorepage because it gets you noticed and possibly seen by many people. Their likes average 3,000 to 4,000 likes as well as a hundreds of comments.

Finance

Finance is a news source for business, stock and financial information. They have 15,000 followers and average about 500 likes per post. They only have anywhere from 5 to 10 comments per post and they post daily. The hashtags they used were #finance #news #stockmarket #coronavirus #pandemic #stocks   #market #markcuban #corporate #congress #company #business #breakingnews #business #lockdown #quarantine #financialnews #covid_19 #amazonstocks #jeffbezos #elonmusk. I beleive that they use hashtags that pertain to their post as well as the goal of their instagram. Unlike these more famous instagram accounts, this one still uses hashtags to promote their page.

Financial Professional

Financial professional is a source for news, business, stock, advice, personal finance and entrepreneurship. Out of the two different types of business pages I looked up, this one was most like the business I wanted to run and I like their hashtags the most. They used #money #benjamins #investing #wallstreet #stocks #business #rich 

#million #bonds #passiveincome #businessowner #sidehustle #startup #investment #risk #entrepreneurlifestyle #knowledge #mutualfund #daytrading #financialprofessional #financialtips #fractionalinvesting #financialguidance #indexfunds #dividends #stockmarket #wealth. Their last post was about an hour ago and their likes range from 500-600 likes with a maybe 20-30 comments. They tend to post daily and engage pretty well with their followers. I believe getting a look at their Instagram was the most helpful and I will use a lot of their hashtags for my future posts. I think it will get me into the audience I want to be in and allow my business to hopefully grow.

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