Blog Week 4: Defining Your Target Market: Post 2

    Essential Credit Solutions target market has nothing to do with traditional age demographics. My company is designed for consumers of all ages, who do just that--consume. People who struggle with debt and need assistance in regaining their financial freedom. Essential Credit Solutions aims to ensure that anyone struggling financially is given the knowledge and tools to make sure they are not found in the same situation again. My target market is individuals who are not only people who want to get out of debt, but rather stay out of debt. My customer must have a drive to be educated on these matters as well. 

    My target market psychographically are people who mentally ready to break bad habits. People who have made mistakes financially or acted on impulse--but now have found themselves in a bad situation. From experience, the customers I have encountered were very free with their money and spending habits. They shop on impulse and splurge more than save. They are also people that procured large amounts of debt and found themselves so far down the hole, that they just kept digging.

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