CSIT155: Brittany Allen-Robertson

     When dealing with Facebook business, there are a few terms entrepreneurs must become familiar with starting out. In order to be successful, one must understand the difference between post reach and post engagement. Post reach is referred to as the amount of people saw your post. However, post engagement are the actions taken off that post, whether it is shared, liked or caused a potential client to move forward with your product or service. It is important that we know the difference between the two because reach has to do with the audience, but post engagement is who in that audience takes extra steps to become a client or use your services. One of the greatest things about Facebook Insights is the amount of data collected. Entrepreneurs are able to gage what posts, videos and content connect with users and which ones don’t. Being able to track active users and establish what demographic you are reaching allows you to do your own analysis of your target market. Being able to have

     Essential Credit Solutions target market has nothing to do with traditional age demographics. My company is designed for consumers of all ages, who do just that--consume. People who struggle with debt and need assistance in regaining their financial freedom. Essential Credit Solutions aims to ensure that anyone struggling financially is given the knowledge and tools to make sure they are not found in the same situation again. My target market is individuals who are not only people who want to get out of debt, but rather stay out of debt. My customer must have a drive to be educated on these matters as well.       My target market psychographically are people who mentally ready to break bad habits. People who have made mistakes financially or acted on impulse--but now have found themselves in a bad situation. From experience, the customers I have encountered were very free with their money and spending habits. They shop on impulse and splurge more than save. They are also people t

  When establishing a new business, it is important to establish your brand. From there you must think about the audience you wish to reach. Establishing your target market and demographic is very important in the initial stages of your business. In doing so, you must identify where and who might benefit from your product or services. One example of this can be found from two nurseries here in California. Armstrong is a well-known chain of nurseries that can be found throughout the coast, while Farmstand is a local nursery in Vista.Upon a basic review, you can see both websites offer plants. However, Farmstand specializes in succulents, while Armstrong has a long list of plants they sell and grow.      While both Armstrong and Farmstand seem to support plant loving customers, Farmstands target market has a more specific demographic. Customers that shop there are more likely to live in dryer places. Succulents also come with less maintenance, so this may be for people who don’t want to

  When going into entrepreneurship, one of the most important things to do is develop your brand. Having a sense of identity, helps establish what your company will stand for and sets the tone of how customers will perceive you. Brand identity is crucial for entrepreneurs because it allows customers to see the purpose, vision, values and mission of the company.  Being an entrepreneur means that you must spend time deciding what your company will represent. These days companies have become more personal and it's important to understand what impact you would like to leave on your customer. First, it is important that you establish a logo. This will be how people associate you with your brand. It is also very important to stay consistent, because too many logos will make it hard for people to remember or associate you with your product. From there it is necessary to have some type of motto or slogan that is easy to remember and that resonates with customers. Developing a brand means t

  When promoting yourself or your business, aesthetic, design and branding are key in driving in traffic. It is important to make sure that what you are selling or promoting is being displayed in a way that is catching to the eye. As an example of great design, Apple’s website is known for their keen eye for detail and the aesthetic of their design. When you first enter into their website, you are greeted with a dark design showcasing their latest phone. It is clear through scrolling that this website was done professionally. The only part of their design that I would critique is how large everything is. Although it is catching the eye, I would prefer space to see things verus it being overly zoomed in. Next, I visited the Toyota website. Ironically enough, I enjoyed their display more than Apple. The first thing you see when you open their page is three different versions of their vehicle. The sizing and spacing were pleasing to the eye and the important information was bolded nicely.

                 Nike www.nike.com Nike is an athletic brand that sells footwear, equipment, apparel and accessories globally. On their website, the social media they are visibly using are Facebook, Instagram, Twitter and Youtube. These links can be found at the bottom right section of the page and will take you straight to their page on each platform. Nike does not post daily, however their content does a great job of speaking for itself and has a lot of engagement. The last time they posted was on August 31st on Instagram. Their last tweet was August 31st. Their last Facebook post was August 31st as well as on Youtube. I believe that Nike does a good job of keeping consistency. Although they post every few weeks, they make sure to have the same content released on the same day on all social media platforms.Their Twitter has over 8.2 million followers. Their Facebook has 34.4 million followers. Their Instagram has 121 million followers and their Youtube has 1.52 million followers. Sin

Over the years communication between companies and consumers has evolved. Unlike the past, there are new areas in which communication can occur. Before, communication between businesses and customers was strictly through the phone or mail. Customers were not allowed access inside companies and given a chance to review their products and services. Whereas now, customer service is more personal. Companies must live up to their mission statement and the standard they set. These days apps like yelp and google allow customers to interact with each other and communicate about similar services. These media platforms have created a space that has the potential to make or break a business. With the emergence of social media, it's become easier for problems to be solved. Customer concerns are amplified so much so that it causes businesses to react to issues sooner. This phenomena created a new atmosphere of accountability Typically customers not only share about the product, but the experien